Ed Levy has more than 25 years of apparel-decorating experience. Levy, who’s VP of Technology for Hirsch Solutions, is an in-demand speaker at trade show and regular contributor to industry magazines.
With today’s technology, DTG has become more accessible, affordable, and less time-consuming and labor-intensive than many other traditional printing methods. Plus, you can take advantage of perks like live computer previews of prints and running multiple printers from one computer.
While you’re doing your research on the perfect DTG printer to add to your shop, you should also research the vendors and distributors from which you can purchase your new decorating equipment. That choice is nearly as important as the printer you select. For example, when you have a question about your printer as you’re printing a last-minute order, will you be able to reach out to an experienced support technician to help you out?
Here are a few key things to look for - and avoid - in the right DTG partner for your business.
What to Look For:
1. Longevity. Shortlist only established companies. A vendor or distributor that boasts an impressive track record is likely to be around for the long term.
2. Presence. Look for a company with a national footprint. A vendor with a nationwide sales and support network is in a much better position to have resources to provide help exactly when you need it, especially if you want to get a human on the phone. Many DTG brands now also provide 24/7 online learning centers where you can learn how to use their printers and troubleshoot any issues you might be having via short videos, along with insider tips training to help you get ahead.
What to Avoid
1. Price shopping. We all have budgets, but don’t be swayed by companies that offer you too-good-to-be-true cost savings. Pennies that you save upfront usually end up costing you way too many dollars in the long run. Planning for success by investing a reasonable amount in your new DTG will help you achieve longer-term success.
2. So-so customer reviews. Real customer experiences can tell you so much more than clinically aggregated data from hundreds of faceless buyers. That’s why you should do your due diligence when you’re researching vendors - talk to people you know for their recommendations. Check out company reviews online, and see what people say in online forums. Don’t be afraid to post asking for feedback on a vendor or a product as well.
3. Lack of support. Look for a vendor that will be there after you’ve signed on the dotted line and received your machine. Will a rep come out to your shop to train you and your staff on the printer? Can you reach someone 24/7 if you have a question or a problem? Is there an online training center? What about the warranty?
It’s easier than ever to print full-color, precisely detailed prints on one garment or thousands. That means you can easily fulfill low-volume orders as well as print even more orders, making DTG pricing very competitive. That’s why now is a great time to take the plunge into DTG printing - with the right vendor or distributor partner.